Robert Cooper, Ph.D., is a neuroscientist, New York Times bestselling author (with over 4 million books sold), and a leading high-performance business strategist.

He serves as CEO of Upwire®: High Performance Neuroscience (, a leading-edge neuroscience and data technology platform, as founder of and Apex Operating, and as CEO of Cooper Strategic, a global consulting firm that draws on a peak performance database with more than one million leaders, professionals and teams. He brings a long history of working with elite performers and top leaders using neuroscience to get the most out of their brains, their time, and their performance. His global team includes neuroscientists, predictive analytics experts, top strategists, innovation and implementation specialists, Tier One Navy SEALs, veterans of Delta Force, fighter pilots, and world record-setting athletes.

For five straight years he was the highest-rated faculty member in the Lessons in Leadership Distinguished Speaker Series sponsored by top universities and business schools. He is the founder and senior mentor of the acclaimed 12 Leaders® program

Called “a national treasure” by Professor Emeritus Michael Ray, Ph.D., of the Stanford University Graduate School of Business, Cooper emphasizes scientifically based insights, ultra-practical tools, counterintuitive wisdom, and disciplined metrics.

From industry nominations, experts, and an independent panel of judges interviewing CEOs, Cooper was named one of the “Most Influential Thinkers” for his impact on leadership and people strategy—“a definitive list of the top influencers who challenge conventional thinking, are visionary and transformational, bring credibility both inside and outside the business, command the respect of peers and key stakeholders, and add real value to the business.” He and his colleagues have developed the first scientific scoring grids for rising star companies, breakthrough leaders, and elite teams.

In a survey of leaders and professionals from more than 90 organizations, his work was compared to 20 widely known leadership authorities and top speakers. Cooper rated highest on every scale, including value, usefulness, applicability, delivery, and overall results. In an independent rating by the Global Senior Management Interchange, the value of Cooper’s work was rated at 4.9 out of 5.0.

For three decades he has been certified as an instructor by the American College of Sports Medicine. As an invited Thought Leader, he has lectured at the Stanford Business School, Stanford Executive Program, Management Centre Europe, Ruling Companies Association (Italy), Leadership Trust (U.K.), and IMD. For a decade he served as a Fellow at the Silicon Valley World Internet Center.

Cooper earned his Bachelor of Science degree with honors at the University of Minnesota. His first Ph.D. was in general psychology—with an emphasis on behavior change and leadership—and he earned a second Ph.D. in the neuroscience of leadership and learning at University College London, ranked #1 in the world in leadership and social sciences research by the QS World University Rankings. His original research centered on where learning and initiative intersect in the brains, goals, behavior, life and work of high-performing leaders and entrepreneurs.

Cooper’s books—including Executive EQ: Emotional Intelligence in Leadership & Organizations, The Performance Edge, The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership and Life and Get Out of Your Own Way: Five Keys to Surpassing Expectations—have sold over 6 million copies and appeared on the New York Times, Wall Street Journal and Business Week bestseller lists. The Other 90% reached #3 of the Top 100 Books on Amazon and USA Today Cooper him “the ultimate business guru.”

Business leaders, top thinkers, and everyday readers and listeners have used words like “inspirational,” “extraordinary,” “cutting edge,” and “life-changing” to describe the impact and enduring value of Cooper’s work. Many of his latest discoveries and neuroscience teachings have drawn millions of readers and fans.

including: GM, Intel, Qualcomm, Barclays, Apple, Nike, Virgin, Google, Amazon, Amcor, Audi, Philips, 3M, Coca-Cola, BMW, Cisco, Accenture, Morgan Stanley, American Express, Verizon, Merrill, Northwestern Mutual, Wells Fargo, UBS, CalPERS, AC Nielsen, Capital One, Diageo, TIAA-CREF, Novartis, Hilton, Deloitte, American Hospital Association, YPO, Ford, Methodist Hospitals, FedEx, NASA, Department of Veterans Affairs HealthCare System, Idaho National Laboratories, HP, Hyatt, Seagate Technology, BSB Design, MetLife, ConAgra, McCann, IBM, GlaxoSmithKline, The Capital Group, and Infosys.

Cooper is a member of the Cognitive Neuroscience Society, Association for Psychological Sciences, Society for Psychophysiological Research, Cognitive Science Society, American College of Sports Medicine, NeuroLeadership Institute, Society for the Study of Motivation, Society for Judgment and Decision Making, and the Society for the Teaching of Psychology.

He served for 6 years as a U.S. Marine. He is a jet pilot. An All-American swimmer, he won the University of Michigan’s Honor Trophy Award for “outstanding achievement in scholarship, athletics, and leadership.”

Robert Cooper

Robert Cooper

Robert Cooper

Robert Cooper


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